Search engine optimization (SEO) is a process that is done to improve the visibility and connection of the web and enhance the ranking of a website in the search results of search engines.
The SEO process consists of several different steps that are performed on the website and sum of these's activities can increase the ranking of a website in search results if it is targeted perfectly and in result when the user searches for related services, the first optimized website will appear. So the website has a better chance of being seen.
It can be said that SEO means that the structure of the web is easily understood by the search engine and is also used for ease of use by users. When talking about the benefits and importance of the SEO process, it can be pointed out that many users first search the Internet before making any purchase and open the top pages of their search, and many of these searches lead to ordering the desired product. The better your website ranks, the more potential customers will visit your site and the purchase will follow.
Experience has shown that attracting a lot of visitors from search engines such as Google, Bing, etc. guarantees the success of the organization and is much more efficient and reliable than online advertising and also has a much lower cost.
One of the prerequisites for targeted websites which have the intention to create a well-known brand is to optimize their website pages with SEO. Experience has shown that many users search for their websites in search engines;